Jeb Nordby CFP®, BFA™


Jeb joined the Insight Financial team as an advisor in 2017 and joined the ownership group in 2020. He holds registrations of Series 7, 63 and 66 while also being certified as a Behavioral Financial Advisor (BFA™) and a CERTFIED FINANCIAL PLANNER™. Jeb’s goal is to help individuals and families make sound financial decisions when planning for their future retirement. He has extensive experience in the areas of retirement planning, tax planning, and protection planning and gives regular group presentations over these topics.

Outside of the office, Jeb and his wife Alyssa have two daughters and a son. He has served the community as the business representative for the Steering Committee of the Norfolk Family Coalition that focuses on finding innovative solutions to improve communities in and around Norfolk and as a member of the Norfolk Kiwanis Emerging Leaders.